Digital Product Development
Overview:
Leveraging my background in construction and my graphic design skills, I found the prospect of working on this project both exciting and fulfilling. I provided support in various aspects, including converting documentation into fillable PDF forms, adding interactive functions, proofreading, encoding, and securing the files from being copied. One significant part of the project was the design of signage.
Deliverables:
Document conversion, security settings, proofreading, 3D mockups, design of promotional graphics, marketing collaterals, and signage for the e-commerce store.
Tools/Skills used:
InDesign, Adobe DC PRO, graphic design, document design, fillable forms, document security settings, 3D product visualisation, marketing collaterals, brochure design.
Date
2019-2021
E-Brochure Design
Portfolio brochure for a high-end building contractor
The portfolio brochure for Bailey and Jones, was a collaborative effort aimed at showcasing their expertise in project management and bespoke joinery. Crafted specifically for email distribution, the brochure was meticulously designed to reflect the company's dedication to delivering craftsmanship and exceptional service. In close collaboration with B&J's assigned team members, I ensured that the brochure aligned seamlessly with the brand's guidelines while embodying the high standards of quality associated with their work. I brought the project to life, focusing on optimising it for effective email marketing while maintaining the quality of photos.
Tools/Skills used:
Date:
Brochure Design/ InDesign, Illustrator, Photoshop.
April-June 2022
Portfolio Website
WordPress Portfolio Website with basic optimisation ( No SEO)
The main challenge for this website was optimising a large number of images (over 150), which could significantly slow down performance. I managed every stage of the process, from the initial concept and copywriting to layout design, website development, and optimisation. While extensive SEO was not implemented, as it is primarily a portfolio website, basic SEO settings were applied, and the website was optimised for Core Web Vitals.
Tools/Skills used:
Date:
Domain and Hosting Set up, WordPress, Elementor, Website Design and Optimisation, Image Optimisation, Basic SEO
Launch: Mid March 2024
SEO Strategy/ Online Marketing
Customised SEO Strategy + Online Marketing
In February 2023, a business owner came to me about a website they launched in late 2022. The website, built by a third-party, wasn’t getting client inquiries because it had no SEO implemented. After reviewing the site, I found several technical issues and discovered it wasn’t built for search engines optimisation. Since the website was based on a pre-designed template, it made optimisation more challenging. I proposed a tailored SEO strategy to improve the site over the next three months. As a result, the site began generating leads from organic traffic, which allowed the business owner to invest in other forms of marketing. We are now in second year of collaboration.
Scope
Bespoke SEO Strategy, Website Redesign, Instagram Set-Up and Development, and Other Off-Site Digital Marketing Activities
Date
February 2023-Present
New Business
New Business Launch
When Matt approached me, he had over 15 years of experience as a site manager and was considering starting his own construction company. Initially, he only wanted a website, but after learning about my background in the construction industry, we saw an opportunity for collaboration. Now, in our third year working together, his company, though still relatively new, is thriving. In December 2023, we decided to completely redesign the website and implement a local SEO strategy to target the Ealing area. This strategic decision proved beneficial, as since January 2024, we have experienced a 2.5-fold increase in enquiries.
Scope
Online Visibility For Brand New Business, Website Design, Digital Marketing, Bespoke SEO Strategy, Instagram Management, Business Administration, and Consultancy.
Date:
June 2021-Present
Graphic Design
Layout Design + Image Optimisation
I joined the Space Excavation team during the later stages of their website redesign. They sought a designer to assist their development team in finalising the website design and bringing an eye for detail. After conducting a quick audit of the website to identify areas for improvement, I shared my insights with the team. Over the next few weeks, we focused on implementing new ideas to prepare the website for launch. The biggest challenge arose in bridging the gap between designer and developer, as some ideas proved more challenging to implement. However, the highlight was our teamwork; everyone was encouraged to share ideas and provide feedback.
Scope
UI design, graphic design, photography retouch, design consultancy
Date
June-August 2021
Local SEO Strategy
Bespoke SEO Strategy for Local Search
The SEO strategy was developed as a direct response to the company's growth plans for 2024-2025. I crafted a customised SEO strategy with a focus on positioning the company as one of the key players in the Ealing area. A new, optimised website was launched in the last week of December 2023. The scope included technical optimisation, on-site SEO, and some elements of off-site SEO. One of the key components of the strategy was to optimise the copy for chosen keywords and through technical optimisation.
Date
December 2023 – January 2024
Digital Marketing
Digital Marketing / New Business
Now in the second year of collaboration with Eco Energy, the focus has been on a range of initiatives. The work began with setting up and developing a WordPress website to provide a scalable platform for the company’s growth. An Instagram account was then established and managed to engage target customers and build brand awareness. Early on, support was also provided for administrative tasks to streamline operations. Though initial digital marketing efforts were modest, they effectively enhanced online visibility and laid the foundation for future growth. I recently undertook the setup of a Facebook account to expand the company’s social media reach and attract a broader audience.
Scope
Website Design, Social Media, (Instagram Management) Business Administration Support, IT Support, Digital Marketing
Date
October 2022 – Present
