Key Skills
ADOBE CREATIVE
Adobe Creative Cloud skills across Illustrator, InDesign and Photoshop, used to create visual content for digital and print.
WORDPRESS + ELEMENTOR
Building and managing responsive WordPress websites with Elementor, with a focus on clean design, usability and performance.
Image source: https://elementor.com/
GOOGLE ADS
Planning and managing Google Search campaigns, from keyword research and ad creation to targeting, conversion tracking and performance optimisation.
Screenshot: Early performance from a Google Search campaign I set up and launched for a home improvement business on 4 September 2026 — 103 clicks, 27 phone calls and a 5.12% CTR.
SEO
Improving organic search visibility through keyword research, on-page and technical SEO, content optimisation, local SEO and performance analysis.
Screenshot: Organic SEO performance for a local construction business, with 6 priority keywords ranking in Google’s top 10 and 5 reaching the top 3 following ongoing SEO optimisation.
WEBSITE OPTIMISATION
Optimising website structure, content, speed and technical performance to improve search visibility, user experience and organic traffic.
DIGITAL MARKETING
Combining digital channels, content and customer insight to create connected marketing activities that support wider business objectives.
SOCIAL MEDIA
Creating and managing social media content that supports brand visibility, audience engagement and wider marketing objectives.
BUSINESS OPERATIONS
Supporting day-to-day business operations through planning, process improvement, project coordination and practical problem-solving to keep work organised and moving forward.
