A simple framework to help you plan the essentials of your campaign Plan Your First Integrated Marketing Campaign 10-15 minutes Please enable JavaScript in your browser to complete this form.What product, service or part of your business will this campaign promote? 1. What do you want your campaign to achieve?Generate more enquiries or leads Increase sales Launch or promote a product/service Reach a new audience or market Increase brand awareness Increase repeat business OtherIncrease salesLaunch or promote a product/serviceReach a new audience or marketIncrease brand awarenessIncrease repeat businessOtherWhat is your ONE main campaign objective?Example: Generate 20 qualified enquiries over the next 6 weeks.What is the ONE primary objective of this campaign?Generate leads/enquiriesGenerate salesIncrease bookingsIncrease website trafficIncrease awarenessGenerate sign-upsIncrease repeat businessOther2. Who is your campaign for?Who is the main customer you want to reach?What do they need or what problem are they trying to solve?What result would make you consider this campaign successful?What matters most to them when choosing a business like yours?3. What are you offering?What product, service or offer are you promoting?Why should your customer care about it?What is the ONE thing you want people to remember about this campaign?4. What do you want people to do?Visit your websiteSend an enquiryRequest a quoteBuyBookCallSign upVisit your businessOtherYour main call to action:5. Where will your campaign run? (Choose only the channels that make sense for your customer and campaign.) Website / landing page Google Search Social media Email Paid social SEO / content Print / offline advertising EventsGoogle SearchSocial mediaEmailPaid advertisingSEO / contentPrint / offline advertisingEventsPartnershipsOtherWhich 2–3 channels will be most important?6. Does everything work together?Every channel supports the same objectiveThe same central campaign idea is recognisable across channelsEach channel has a clear purposeContent is adapted to the channel rather than simply copiedCustomers have a clear next stepAds/posts lead customers to the right page or destination 7. What do you need to create? What needs to be ready before launch?Every channel supports the same objectiveLanding pageSocial contentAdvertisingEmailVideoPhotographyGraphicsBlog/contentPrinted materialOther 8. How will you know if it worked? Choose main KPI:Enquiries/leadsSalesRevenueBookingsSign-upsConversion rateCost per lead/customerWebsite trafficOther Your target:9. Final campaign checkObjective clearAudience clearOffer clearMessage clearChannels selectedContent readyCustomer journey checkedCall to action workingBudget confirmedTracking readyResponsibility for the campaign — assigned Your campaign in one sentence: Submit
